Real-time Analytics for Ad-Tech

Kinetica transforms clicks into monetizable insights and new business opportunties

Programmatic Buying and Selling

Advertising is the lifeblood of the internet, and programmatic is how today’s media is transacted online. Programmatic buying and selling of advertising uses real-time bidding to match marketers, who are trying to reach millions of users on desktop, mobile, and over-the-top devices, to the publishers and media companies that attract people with content. DSPs, SSPs, DMPs, and exchanges are dealing with a firehose of real-time data that needs quick analysis to make advertising tick. Kinetica makes it possible to sweep through vast volumes of complex streaming data in milliseconds, to create, target, and deliver ads with incredible speed and precision.

Leveraging leading edge data and technology innovation, Kinetica contributes high-speed ingest, store, and persist data processing capabilities in support of PubMatic’s real-time reporting and ad pacing engine.

Vasu Cherlopalle, Vice President of Big Data and Analytics

Bringing AI to Ad Decisioning

Ad decisioning is a non-trivial task. DSPs are constantly faced with the question, “To bid or not to bid?” If the decision is to bid, then what is the optimum ad price based on the user? If the decision is not to bid, then was this another missed opportunity for the advertiser?

Kinetica’s in-database AI processing can optimize bidders by discovering patterns and uncovering hidden insights in sub-seconds. You will be able to run customized, GPU-accelerated, Python-based ad decisioning algorithms to optimize audience targeting and find inventory that advertisers want to show the user. All of this can be done on the same platform that you’re using for traditional analytics and data exploration.